5-point checklist before you go DIGITAL-L!

We know how COVID-19 accelerated the uptake of digital. For many organizations, this has been a period when digital has been the only viable window to the world. With all eyes on digital, I am pretty sure that you are planning your digital leaps & sprints. Here are five questions you may want to answer.

1. Are you committed to transforming? Half measures will not work! Going digital must mean setting up to transform the organization, one that inspires a new culture that makes you agile, responsive, and brave. This will mean you will be born again, with a new body and the same or evolved soul.

2. Are you set up to measure success? In this connected, complex world what and how you measure will be essential towards identifying what makes success. Are your systems geared to capture the right data, test the right propositions, make the right attributions? If not then you won’t know what to build and scale. Your ROI analysis may just trick you into investing in spaces that may no longer be cultivable.

3. Are the systems unbiased? All legacy systems breed biases and they need to be removed — it may be the time for a hard reset! The measurement and reporting systems need to be tooled to measure as you would in a serious science lab.

4. How often do you publish key metrics? Is it weekly, monthly, quarterly, half-yearly, annually? YES? Oh, you will need to do something about it. Unless you have LIVE accessible dashboards across the board it will be impossible to foster a culture of experimentation, integration, scaling. Digital is a LIVE space, you need to know as stuff happens wrt your initiatives, products, channels…

5. Is digital incremental for you? I’d tell you right away to drop the idea if you look at digital to have an incremental effect on your business. Digital is transformational and I wonder if a budgetary exercise can capture its potential. Unless you are aiming for the disruption you will not be able to attract the right talent to discover uncharted territories and run the course

I’d be keen to know how you answered these questions. Looking forward.

A little about me — I am a digital evangelist who believes that a truly-digitally connected world will help solve real-life problems.